Web & UI Design
K2 Fitness Studio — Website for a 4-Location Gym Chain
A bold one-page site for a Chennai gym chain, designed to pass Meta's WhatsApp Business verification and to convert visitors into WhatsApp enquiries.
Challenge
K2 Fitness needed WhatsApp Business API access to run its FitViz automations. Meta only approves businesses with a live, professional website that meets a strict checklist: verifiable addresses, contact details, privacy and data-deletion policies, terms, and explicit WhatsApp opt-in.
The site also had to work as real marketing for 4 locations across Chennai.
Process
- I wrote a compliance-first spec, mapping every one of Meta’s review requirements to a section of the page.
- The visual direction comes from the logo: near-black with a golden-yellow accent, heavy italic display type, and full-bleed gym photography.
- Programs, locations with real addresses and timings, member stories, and an enquiry form with consent that sends leads by email.
- Automated deploys with GitHub Actions. Policy and diet documents are published as PDFs.
Outcome
The site is live at kkfitness.in. It got the business through Meta’s WhatsApp verification, which unlocked WhatsApp automation for the gym on FitViz.